This week I shot my first live TV segment for FOX on the Napwell (http://www.napwell.com), the world’s first napping mask and a Kickstarter project I launched with one of my longtime friends, Justin Lee.

Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Having never been on live TV, here are 11 things that I learned:

  1. News anchors are fantastic speakers. The teleprompter moves quickly, and they are consistently poised and speak slowly and clearly. There is a lot to learn.
  2. Plug, baby plug. Don’t assume that people will know what your website is or how to buy your product. In our case, they did not show the website address on screen so make sure to say it out loud.
  3. Know your themes and frame the conversation. The anchor will naturally guide the segment but have 2-3 things that you want to say and work them in.  In our case it was our Kickstarter success, the fact that we iterate to solve real problems, and our target customer scenarios.
  4. News teams are a prime example of operational efficiency. The team is lean and without redundancy.
  5. Know which camera you are supposed to look into. There were a few of them and I wasn’t sure where to be looking.
  6. Take pictures!
  7. Be yourself. I tried to sprinkle in a few jokes because that’s what I do normally. It put me at ease, and hopefully you chuckle at one of them.
  8. Wear something with pockets. They give you a little microphone box that needs to go somewhere so make it easy for them.
  9. Time goes by very quickly.
  10. Wear solid colors. A pro tip picked up from my new friend and airplane rowmate and Director of Public Relations at Reputation.com. Thanks Leslie!
  11. Smile, you don’t get to be on TV every day. It will remind you to be less nervous and have fun.

Still much to learn, but how do you think we did?